Flér Studio Designer

Veronika Danyliv

Black-and-white portrait of designer Veronika Danyliv standing in the FLÉR studio, surrounded by fabric rolls and mood boards.

Veronika Danyliv was born in Kharkiv and trained at Polimoda in Florence — one of Europe's leading fashion schools, where she studied hand-couture techniques. Her graduate collection was presented as part of Carpe Noctem, Polimoda's final graduate show held in Florence's Torrigiani Garden, which opened Pitti Uomo 102 fashion week.

FLÉR is her own label, where the Florentine school of tailoring and couture technique meets the Ukrainian tradition of handwork.

"I create clothes for a woman — for her strength and her sensitivity at once. I want her to spend less time in tension and more in quiet confidence; to build her own world — not a perfect one, but one with room for tenderness and lightness."


"I always wanted not to reproduce couture, but to speak with it, to experiment. Crafted Tenderness is the name not only of a collection but of our approach to every piece. It's a conviction: tenderness is the rarest form of strength. I wanted to make it tangible."

Veronika Danyliv