SS Crafted Tenderness 26
ABOUT THE COLLECTION
The collection's name is also the value the brand stands on. Crafted Tenderness describes Veronika Danyliv's conviction: tenderness is the rarest form of strength, and craftsmanship is a way to make it tangible. For FLÉR, handwork isn't decoration or nostalgia — it's a language of emotion and a rootedness in one's own culture, where embroidery has historically been the heart of the craft.
That's where the brand's signature formula comes from: the moment tenderness becomes something you can touch.
DESIGN MOTIFS
At the heart of Crafted Tenderness is a dialogue between structure and air, form and softness.
Blazers hold the shoulder line without ever constricting it; dresses and tops are built through elongation and soft volume — as space around the body, not control over it.
Material is the main character here. Summer wool with a silky touch, organic cotton, poplin that holds the light as if woven from it. Broderie anglaise is introduced literally: tiny openings in the fabric work as a metaphor for breath — clothing that air passes through.
The palette is quiet: shades of white and soft blue — tones that whisper rather than announce.
The collection's recurring motif is a flower made by hand by the brand's artisan: embroidered, composed of silk and cotton, set onto the fabric as if it had just bloomed. This floral appliqué travels from petal to full-blooming branch and will remain the house's signature — a detail carried from collection to collection.
